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Harnessing the growing power of wool

Growing that's good for the planet

A research startup developing carbon friendly wool growing media and wool based fertilisers
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For wool farmers
We want to create value added products that pays a good wool price
For growers
We are creating a consistent, local, sustainable growing media and planet friendly wool based fertilisers.
For supporters
If you think you can support us, we'd love to hear from you.
About us

We realised that growers needed effective products that are local and sustainable

Learn more
While researching indoor growing we realised three things: - growers need a growing media that is consistent, local and sustainable - wool farmers are struggling to get a good price for their wool - wool has great potential as a growing media and fertiliser
Jacinta Penn - Director

What we are doing

We are at the beginning of our journey and yet alot is happening:
What we do

We're developing a sheeps wool growing media

Join us on the journey as we aim to make the world's most sustainable, reliable growing media. Sheeps' wool has so many great qualities that can work for growing, especially here in New Zealand
  • Wool fibres can hold water inside them without feeling wet, avoiding waterlogging
  • Wool is renewable, biodegradable and even recyclable as fertiliser
  • New Zealand wool has a neutral carbon footprint, setting a world standard.
  • Wool is slow to biodegrade, making it useful in a commercial growing setting
  • We can even sequester the carbon from our waste
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What we do

We're launching a range of infused wool pellets

Did you know that wool is made up of 10-14% nitrogen plus small amounts of sulphur, potassium, phosphorus and calcium? Most wool pellets are made up of large percentages of manure but wool actually has higher nitrogen content plus the ability to retain moisture. We're developing a range infused with ingredients for different needs: - Seaweed for general soil conditioning - Biochar for added moisture retention and improve plant growth - Biochar and aged bark for organic matter to increased soil health Excellent for tree plantings to retain moisture and soil needing conditioning and structure. Currently in testing with Balle Brothers and Restore Native tree nursery.
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What we do

We're developing a bark and sheeps wool growing mix

Talking with growers we were constantly asked if we could develop a loose fill growing media. We're currently testing an aged bark, wool, and seaweed mix with a boost of phosphorus.
  • 60% WHC
  • Ph 6.5-7
  • Equivalent pricing to coco coir/peat
  • Made from natural renewable ingredients
Currently in testing at a commercial greenhouse.
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  • News

    Sprout Agritech accelerator program

    Sprout Agritech have just confirmed our invite to join their exclusive accelerator programme. We look forward to the opportunity to work out how to commercialise and grow to scale.
  • News

    Callaghan offer Arohia Seed grant

    We have been lucky enough to be the recipient of the Arohia Trailblazer Seed grant. This will allow us to achieve the consistency we need for our first commercial trial.
  • News

    Fleecegrow win Agmardt grant

    The introductory session to the Sprout Agitech accelerator programme was interrupted today with a short celebration as Agmardt confirmed that we have been approved for a small grant to match the Callaghan funding. This means we can focus on trials and further development of our engineering design for an automated line that works for our unique process. It also means we can file a provisional patent with Australia.
  • News

    Turners & Growers plan trial

    From the first moment we spoke, Turners & Growers shared our enthusiasm for the potential of wool as a growing media. We aim to start our first commercial trial in September.

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HomeAbout usNewsContact us
Phone
+64 (021) 500770
Address
139 Woodhouse Road, Pukekohe RD4 Auckland 2679 NZ
Email
jacinta.penn@fleecegrow.com
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